Cet article n'est pas disponible en français.

The arrival of social networks restores the power to the people.

Look out politicians, presidents, public figures and schemers of all kinds. There could be a price for your head, so to speak.

According to the vast majority of individuals (68%), social networks have become powerful tools which can be used to influence and move the masses. We are still far from an Arab Spring, but the effects of the social network's influence can definitely be felt in today's culture.

In fact, 70% of individuals believe that the influence and power of social networks will principally serve the interests of the population rather than those of governments or corporations. Luckily, the RHI of the individuals who are included in this category is four points higher than others who do not share their opinion.

Social dynamics and power struggles will never be the same again.